MIIM.MIIC MIILKS · LAUNCH FILM
MIIM·MIIC · WHERE CHEMISTRY MEETS CULT STATUS™
GOT MIILK?
WE MADE IT.
Our first-ever original fragrance collection is here. No inspiration. No comparison. Just a little something we dreamed up ourselves.
Originals look good on us.
Introducing
MIIM.MIIC MIILKS.
A new collection built on one accord: milk. Lactonic aroma materials layered over coconut, cereal, marshmallow and strawberry—soft, warm, and closer to skin than anything else in the library.
Four MIILKS. All creamy. All dangerously easy to wear.
Coconut Miilk
Eau de Parfum · 50ml
CEREAL MIILK
Eau de Parfum · 50ml
MARSHMALLOW MIILK
Eau de Parfum · 50ml
STRAWBERRY MIILK
Eau de Parfum · 50ml
This week's drop
Our compound of:Ellis Brooklyn Vanilla Milkshake
NO. 254
Whipped Banana Duo Set
$50.0050ml EDP + Roll-on · $61 value
NO. 254
Whipped Banana
$39.0050ml EDP · Roll-on $22
NO. 254
Whipped Banana Roll-On
$22.0010ml roll-on · oil based
Fresh out
of the lab.
We've been experimenting. Meet the newest additions to the MIIM.MIIC fragrance library—from scents you already have saved to your camera roll to a few entirely new formulas of our own.
New formulas. New fixations. Same problem: you're going to want all of them.
New
NO. 183
Tomato Vine
★★★★★4.9
$39.0050ml EDP · Roll-on $22
NEW
NO. 238
Macadamia & Green Tea
★★★★★4.9
$49.0050ml EDP · Roll-on $22
NEW
NO. 239
Tonkan Raspberry
★★★★★4.9
$49.0050ml EDP · Roll-on $22
NEW
NO. 193
Tonkan Milk Accords
★★★★★4.9
$49.0050ml EDP · Roll-on $22
Four shelves.
One laboratory.
Every MIIM.MIIC formula lives in one of four collections. Same analysis, same aroma materials—different format, different occasion.
01 — Collection
Eau De
Parfums
100+ designer-inspired compositions. 50ml, fine-fragrance concentration.
Parfums
SHOP THE COLLECTION →
02 — Collection
Roll
Ons
100+ designer-inspired compositions. 50ml, fine-fragrance concentration.The same formula, pocket-sized. 10ml for reapplication on demand.
Ons
SHOP THE COLLECTION →
03— Collection
Bath &
Body
Wash, lotion and mist built to layer under your fragrance.
Body
SHOP THE COLLECTION →
04— Collection
Mens
Woody, aromatic and spiced accords engineered for all-day projection.
SHOP THE COLLECTION →
We have chemistry.
Let's see where this goes.
Hundreds of fragrances. One nose. A lot of decisions. Tell us what you love, what you wear, and what you absolutely do not want to smell like. Our Scent Match Quiz does the rest.
✓A few questions.
✓A little science.
✓Your personal MIIM.MIIC matches.
Side effects may include finding your new signature scent.
We take smelling good very seriously.
Ourselves? Slightly less so.
There are plenty of fragrance dupes out there. We wanted to make better ones. So instead of simply making something that smells kind of like the fragrance you love, we obsess over the details—the opening, the drydown, the balance, the texture and that impossible-to-describe thing that made you fall for it in the first place. Then we get to work.
01
Obsessively matched.
We analyze the fragrances you're searching for and work note by note, accord by accord, until our version hits differently—in exactly the right way.
Method · note-by-note GC analysis
02
Made to act expensive.
Fine-fragrance concentrations, quality ingredients and formulas designed to smell like they have absolutely no idea what you paid for them.
Concentration · eau de parfum, 18–20%
03
Scent-Lock™ technology.
Our proprietary fragrance technology is designed to help your scent wear beautifully and stick around longer. Because a fragrance disappearing halfway through the day is bad chemistry.
Performance · engineered for the drydown
04
More scent. Less markup.
You're paying for what's inside the bottle—not the designer name attached to it. Your wallet may notice. Everyone else just notices you smell incredible.
Pricing · no logo tax, no middlemen
The formulas that
keep going viral.
Consider this the unofficial MIIM.MIIC starter pack. The scents customers reorder, recommend, layer, hoard and occasionally panic-buy when their bottle gets low.
The lab results are in: they're really, really good.
NO. 166
Marshmallow Gourmand
★★★★★4.9
$49.0050ml EDP · Roll-on $22
NO. 163
Gelato Gourmand
★★★★★4.9
$39.0050ml EDP · Roll-on $22
NO. 108
Warm Vanilla Syrup
★★★★★4.9
$39.0050ml EDP · Roll-on $22
NO. 99
Amber Floral Wood
★★★★★4.9
$59.0050ml EDP · Roll-on $22
What are we
smelling like today?
Sweet + gourmand
Vanilla. Marshmallow. Caramel. Cream. Basically dessert with excellent boundaries.
Clean + skin
Soft musk. Bare skin. Fresh laundry. The fragrance equivalent of "I just naturally smell like this."
Fruity + flirty
Juicy berries, ripe fruit and absolutely no intention of being subtle.
Warm + woody
Amber. Woods. Spice. For when cute isn't quite the assignment.
We started
with a question.
Why should smelling expensive have to be expensive?
MIIM.MIIC was built by fragrance obsessives with a slightly unhealthy interest in what makes a great scent great. We study cult fragrances, iconic fragrances, impossible-to-find fragrances and the ones currently taking over your feed. Then our perfumers get to work decoding them and creating our own formulas.
No velvet ropes.
No intimidating fragrance counters.
No paying for a very expensive celebrity campaign.
Just really good fragrance and a lot of chemistry. And after years spent decoding everyone else's greatest hits, we started creating a few obsessions entirely from scratch, too. Welcome to the next experiment.
OUR STORYIt's not magic.
It's chemistry.
01
We find the obsession.
The fragrance everyone is searching, saving, posting and gatekeeping.
02
We decode it.
Our lab studies the scent architecture from first spray through drydown.
03
We MIIM.MIIC it.
We rebuild the experience with our own formula, obsessing over the details until it earns its number.
04
You wear it.
Preferably while accepting compliments.
Don't just take
the lab's word for it.
They came for the dupe. They stayed because it smelled that good.
★★★★★
"Better than bottles that cost three times as much. I get asked what I'm wearing every time."
— Marissa K. · Verified buyer
★★★★★
"Still on my wrist at the end of a 12-hour shift. That never happens with anything in this price range."
— Dana R. · Verified buyer
★★★★★
"Ordered one to test the theory. Reordered three. The drydown is the part that got me."
— Priya S. · Verified buyer
★★★★★
"I owned the original for years. This one sits closer to my skin and honestly I prefer it."
— Tess A. · Verified buyer
★★★★★
"Took the quiz expecting nonsense. Got matched with something I now wear every single day."
— Jordan M. · Verified buyer
★★★★★
"Bought two as gifts, kept both. Had to reorder. Not proud, but not sorry either."
— Nia B. · Verified buyer
Smell it. Live in it.
Or send it back.
Fragrance is personal. Chemistry is not. If a formula doesn't perform on your skin the way the lab promised, that's on us — wear it, test it, decide for yourself. No restocking games, no half-used exceptions.
✓
Wear it, don't just sniff it.
Try it for a full 30 days. Sprayed, layered, worn to dinner — the bottle can be open.
✓
Not a match? We'll re-formulate the pick.
Tell our lab what missed — opening, drydown, projection — and we'll swap you into the number that fits.
✓
Still no? Full refund.
One email to our concierge. No return-shipping runaround.
YOUR PERFECT
MATCH IS ALREADY
IN THE LAB.
MATCH IS ALREADY
IN THE LAB.
You could keep smelling through the entire internet. Or you could let us narrow it down—personalized recommendations
based on the notes, moods and scents you already love.
FIND MY MIIM.MIIC