MIIM.MIIC
PIICKED
Four cult-favorite fruit fragrances just got PIICKED — juicy watermelon, creamy blackberry, bright clementine and whipped banana, recreated the MIIM.MIIC way: dead-on scent profiles, serious staying power, and prices that make smelling expensive an everyday thing.
WHICH ONE ARE YOU
PIICKING?
Meet the freshest four to come out of the lab. Same fruit obsession, four different finishes.
NO. 252 PINK FLORALS + WATERMELON
Juicy in all the right places.
Opens with a mouthwatering splash of kiwi, red currant and tart rhubarb, before giving way to crisp watermelon and airy pink cyclamen. Soft sandalwood and skin-like musk round it out for a fresh, bright finish.
NO. 251 BLACKBERRY + CRÈME
Dark, juicy, and just creamy enough.
Ripe blackberry, blackcurrant and bitter orange meet raspberry blossom, purple freesia and vanilla orchid, before melting into soft ambrette, musk and warm amber woods. Crushed blackberries folded into vanilla crème.
NO. 253 MILK + CITRUS
Creamy citrus, perfected.
Bright, juicy clementine and cassis are softened with delicate florals before melting into vanilla and warm black amber. Citrus without the sharpness — sunny, smooth and almost milky on skin.
NO. 254 WHIPPED BANANA
Banana, but make it decadent.
Creamy banana milk, musk melon and papaya are whipped together with apricot skin, vanilla orchid and pineberry, then melted into vanilla ice cream, tonka bean and warm rum wood. Fluffy, fruity and unapologetically gourmand.
CAN’T PIICK
JUST ONE?
We understand. It’s a fruit problem. Piick any three of the four PIICKED formulas and take 25% off — find the one that belongs permanently in your rotation.
DEAD-ON DUPES.
THAT’S KIND OF OUR THING.
We don’t make fragrances that sort of remind you of the scents you love. At MIIM.MIIC Fragrance Labs, we study cult fragrances note by note, rebuild the scent profile, test it, tweak it, and keep going until we get ridiculously close.
Because a dupe isn’t very useful if it doesn’t actually smell like the original.
SMELL EXPENSIVE.
DON’T PAY FOR THE NAME.
We believe the part you should be paying for is what’s inside the bottle.
That’s why MIIM.MIIC recreates the scents people obsess over and makes them accessible enough to spray generously, layer recklessly, and have more than one favorite. Because your fragrance wardrobe should be a wardrobe.
SHOP BEST SELLERSBUT DOES IT LAST?
WE THOUGHT YOU’D ASK.
Getting the scent right was only half the assignment. MIIM.MIIC fragrances are formulated as Eau de Parfums, giving you a higher fragrance concentration than lighter Eau de Toilettes and body mists.
Spray your pulse points, give it a second to settle, and let the formula do its thing.
INSPIRED BY THE CULT FAVORITES.
MADE THE MIIM.MIIC WAY.
We obsess over getting the smell right. Because “close enough” isn’t the point.
Made to stay with you beyond the first spray.
Wear them alone or start mixing. There are no rules in the lab.
So you can build a fragrance wardrobe instead of committing to one expensive bottle.
START WITH WHAT
YOU ALREADY LOVE.
You don’t need to understand fragrance families, memorize notes or know whether you’re a “floral gourmand.” Tell us the fragrances you already reach for.
THOUSANDS OF NOSES
CAN’T BE WRONG.
YOUR FAVORITE SCENT
PROBABLY HAS A NUMBER.
From hard-to-find favorites to the fragrances currently taking over your feed, our lab is constantly working on what to dupe next.
A DANGEROUSLY EASY WAY TO SMELL EXPENSIVE.
And now there are four more.
PIICK YOUR FRUIT.
PIICKED